This Privacy Policy governs the manner in which PurePep by Amino Labs collects, uses, maintains and discloses information collected from users of our website, our products and our services, including the website PurePep.co (the "Site").
We may collect personal information from our users in a variety of ways, including, but not limited to, when users visit the Site, register on the Site, place an order, fill out a form, respond to a survey, and in connection with other activities, services, features or resources we make available on our site. You may be asked for, as appropriate, name, email address and gender. We may collect payment information from you when you make a purchase, including credit card billing information.
We also automatically collect personal information from you when you visit our site, through the use of cookies or via other automated means.
We may use various third-party services to help us better understand how our users interact with the Site. We may also use various third-party service providers to help us serve advertisements online. To do so, we may embed "cookies", pixel tags or other similar technologies provided by those third-parties, which may collect the following information:
We use cookies and similar tracking technologies to collect and store information about your interactions with our Site. Cookies are small text files that are placed on your device when you visit a website. They help us provide, protect, and improve our services, personalize content, and analyze how our Site is used.
These cookies are necessary for the Site to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies as they are essential for the Site to work.
We use Google Analytics and Google Tag Manager to understand how visitors interact with our Site. These cookies collect information about how you use our Site, including:
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns and limit the number of times you see an ad.
We have enabled Google Signals in our Google Analytics implementation. Google Signals allows us to understand how users interact with our Site across different devices (such as desktop, tablet, and mobile) when they are signed into their Google accounts. This helps us:
When Google Signals is enabled, Google may collect data about your visits to our Site and other websites, and may use this data to create a more complete picture of your interests. This data may be used to personalize ads shown to you across Google services and partner websites.
You have several options to manage cookies and tracking technologies:
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete cookies, or alert you when cookies are being sent. However, please note that disabling cookies may affect the functionality of our Site and some features may not work properly.
To manage cookies in your browser, please refer to your browser's help menu:
To opt-out of Google Analytics tracking, you can:
To opt-out of Google Signals and cross-device tracking:
You can also opt-out of interest-based advertising from many third-party ad networks by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.
Note: Opting out of cookies and tracking technologies does not mean you will no longer see advertisements. It means that the advertisements you see may be less relevant to your interests. Additionally, some features of our Site may not function properly if you disable cookies.
PurePep may collect and use your personal information for the following purposes:
We use your personal information to manage your account and to provide our products and services.
Information you provide helps us respond to your customer service requests and support needs more efficiently.
We may use your personal information to tailor your experience on our website and to improve the functionality of our site.
We may use feedback you provide to improve our products and services. We use Google Analytics and Google Signals to better understand our audience, analyze user behavior across devices, and improve the content and functionality of our website. For more information about how we use cookies and tracking technologies, including Google Signals, and how you can opt-out, please see the "Cookies and Tracking Technologies" section below.
We may use the information you provide when placing an order only to fulfill your order. We only share this information with outside parties to the extent necessary to provide the service. Your payment information is processed by a third party provider, Stripe. Please consult their privacy policy to learn more about the way Stripe protects your personal information.
We may use your email address to send you information and updates pertaining to your order. We may also use the email address you provide to respond to your inquiries, questions, and/or other requests.
We may use the personal information we collect when you visit our site to reach out to you and market our services across other platforms. We use third party vendors like Google Ads to help us display our advertising to you. These third party vendors use tools, including Google Signals, that convert your personal information into unique device identifiers that allow them to serve personalized ads to you across devices, based on your interests and previous visits to our site. We do not share your personal information with Google Ads. You may opt-out of Google's use of cookies and device identifiers by visiting Google's Ads Settings. For more information about opting out, please see the "Cookies and Tracking Technologies" section below.
Your personal information will be kept confidential and secure. It is stored and processed on servers located in Canada and the United States of America maintained by our third-party service providers. Please note that your personal information will be subject to the laws of those jurisdictions, including laws that allow for law enforcement access to your personal information.
We use administrative, procedural and technical safeguards to protect your information against loss or theft and adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information and data stored on our Site. While we use reasonable efforts to protect your personal information, we cannot ensure the security of any information you transmit using the Internet, third party digital networks, websites, mobile devices, our site, or any social media platform.
We only retain your information for as long as we need it for the purpose for which it was collected.
We do not sell, trade, or rent your personal information to others. We may use third party service providers to help us operate our business and the site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your personal information with these third parties for those limited purposes provided that you have given us your permission.
WARNING: Do not share/send personal information (and particularly financial/credit card information) in response to any unsolicited email or phone call that appears to come from PurePep. We will not contact you and ask for such information; such information is only submitted on our site under a secure connection when completing an order.
You can submit a request to access, edit or remove your personal information that we collect or maintain, by contacting us.
You may also withdraw your consent for us to use your personal information for any of the purposes described above in 'How we use personal information' by contacting us at support@purepep.co. However, in some cases, we would then be unable to provide you access to the site, or provide you with our goods or services. For example, we would be unable to provide you with access to the site if you withdrew your consent for us to collect and use your email address.
If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, and similar updates. You may unsubscribe from receiving future emails at any time by following the unsubscribe instructions at the bottom of each email or by contacting us via our site.
We may update this privacy policy at any time. When we do, we will post a notification on the main page of our site. We encourage you to frequently check this page for any changes to stay informed about how we are protecting the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us.
Last Updated: 1/21/2026
